Wednesday, October 31, 2007

Search engine optimization/SEO/Search engine

Search engine optimization

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines. search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

SEO services can be broadly classified into two categories:
On-Page Optimization and Off-Page Optimization.


On-page optimization, the original form of search engine optimization, is one of the main requirements necessary to improve website ranking in leading search engines such as Google, Yahoo, MSN, Altavista, and Askjeeves. For any website, on-page SEO should ensure subject level information, easy navigation, tools to generate leads and suitable optimization tools.

on page SEO services include:

* Keyword research
* Proper use of Meta tags
* Text suggestions
* Keyword density optimized and more

In off-page optimization, the external factors such as the number of linking to the site determine the ranking. These off-page factors are related to the website linking. Utilizing these off page factors carefully and implements these in the websites to achieve top ranking is a major task in off page SEO.

off page optimization services include:

* Link building to improve link popularity of the website
* Two way linking
* Use keyword rich anchor text in linking text
* Improving pagerank
* Directory submission and more

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Author Sonia Suri is associated with SEO and Abhishek Bachchan, click here for hot Abhishek Bachchan pictures.